{"id":382,"date":"2021-08-10T09:54:52","date_gmt":"2021-08-10T07:54:52","guid":{"rendered":"https:\/\/apropos-audio.com\/?p=382"},"modified":"2021-08-10T09:54:52","modified_gmt":"2021-08-10T07:54:52","slug":"summer_summary","status":"publish","type":"post","link":"https:\/\/amilyone.com\/en\/summer_summary\/","title":{"rendered":""},"content":{"rendered":"<p class=\"has-text-align-right wp-block-paragraph\" style=\"font-size: 10px;\">\u00a9 aprile consulting GmbH\/stock.adobe.com\/Flamingo Images\/#162854740<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><hr class=\"wp-block-separator has-text-color has-background is-style-default\" style=\"background-color: #ededed; color: #ededed;\" \/><\/div>\n\n\n<div style=\"color:#503131\" class=\"has-text-align-center wp-block-post-date has-text-color has-small-font-size\"><time datetime=\"2021-08-10T09:54:52+02:00\">10 August 2021<\/time><\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">In the blog posts of recent weeks and months, we have dealt intensively and in detail with central audio topics, and we have been very pleased with the positive feedback. However, many also wished for shorter texts or summaries, for quick reads in between, for busy radio makers and managers. Therefore, this time \u2013 fitting for the summer, sun, and holiday month of August \u2013 I would like to give a concise summary of the past posts and what I consider to be the most important and urgent topics concerning audio-based business models. After all, who feels like delving deeply into future issues when chilling and barbecuing are the order of the day right now?.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size: 17px;\"><strong>Management Summary <\/strong><\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>The <strong>The future of audio is digital<\/strong>. While there will still be \u201eclassic\u201c radio broadcasts for a very long time, which is why I believe in the long-term coexistence of linear and digital audio offerings. However, the audio<strong>advertisement<\/strong> will in future primarily be on like Internet advertising <strong>electronic marketplaces or online platforms<\/strong> will be traded, I am absolutely convinced of that.<br \/><br \/><\/li>\n<li>That's why the <strong>Digital transformation<\/strong> for audio publishers, particularly advertising-funded private radio stations, not a cutback, but from my perspective a necessary requirement. Best of all, immediately, to electronically optimise workflows and <strong>additional revenue potential<\/strong> to exhaust. In the medium and long term, in order to still participate in the digitally organised advertising market technologically, to remain competitive and <strong>Securing the existence of one's own company<\/strong> to be able to.<br \/><br \/><\/li>\n<li>When it comes to the digital transformation in our audio advertising world, from a technical perspective, it's about the <strong>Automation and digitisation of the advertising offering<\/strong>, specifically all processes related to the marketing of radio advertising inventory, as well as the electronically controlled \u2013 largely automated \u2013 execution of advertising campaigns and all associated sales processes<strong>Automated Audio Advertising<\/strong>In a broader sense, however, it is about future-proofing <strong>Transformation of business models<\/strong>.<br \/><br \/><\/li>\n<li>Nobody can manage digital transformation on the side. It needs to be planned and executed professionally. As <strong>common<\/strong> <strong>Project<\/strong> all parties involved, with <strong>sufficient financial, time, and human resources<\/strong> and ideally one specialising in audio AND digitisation <strong>professional project management<\/strong>.<br \/><br \/><\/li>\n<li>Advertisers are increasingly interested in regionalisation, targeting and dynamic ad formats (similar to the individual personal customer approach on Facebook and similar platforms). This is made possible by <strong>Data-Driven Advertising <\/strong>as the \u201epremium version\u201c of Automated Audio Advertising. The technology also allows in linear radio <strong>Automatic <\/strong>an<strong> current and regional data<\/strong> <strong>adjusted <\/strong><strong>Advertisements<\/strong>, such as weather conditions, sporting events, or the latest consumer trends.<br \/><br \/><\/li>\n<li>More and more audio content \u2013 whether music, spoken word contributions or advertising, whether distributed linearly and\/or digitally \u2013 inevitably requires ever <strong>more efficient production, archiving, cataloguing, distribution and content delivery<\/strong> in various channels (keyword multi-use!). In the advertising sector alone, the content to be produced and managed is increasing enormously due to data-driven campaigns. A <strong>modern, comprehensive, reliable, naturally digital content management system<\/strong> is therefore essential. Ideally, one with which production can also be controlled.<br \/>\u00a0<\/li>\n<li>Conclusion: The <strong>Digital transformation<\/strong> <strong>is already in full swing!<\/strong> And she is not a danger, but from an entrepreneurial perspective a <strong>Huge opportunity<\/strong>, . that should not be missed by anyone, and in my opinion, anyone who wants to guarantee the future success of their Audi company must not miss.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There are established business models, there are national marketers and local sales that serve their customers as best as possible. This is set to continue! But beyond that, I strongly recommend that audio publishers and advertisers use their advertising inventory now and so <strong>diverse<\/strong> how to market and that too <strong>Unused inventory <\/strong>to also monetise through digital transformation. What today is a commercially sensible <strong>Supplement<\/strong> established marketing channels, however, in the foreseeable future, the <strong>Keys to the digitally positioned advertising market<\/strong> overall are heading. And with that to the existential question for private audio publishers! So why not get started right away? There's no reason to wait. Except for the well-deserved summer holiday, of course.<\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">You are Nico Aprile<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><a href=\"https:\/\/apropos-audio.com\/?page_id=543\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/apropos-audio.com\/?page_id=543\">Read more about our<strong>\u00a0Authors<\/strong><\/a><\/strong>.<\/p>\n\n\n<hr class=\"wp-block-separator is-style-default\" \/>\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>These posts might interest you<\/strong><\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/apropos-audio.com\/2021\/06\/25\/digitale-transformation\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-325\" src=\"https:\/\/neu.amily.de\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25-1024x683.png\" alt=\"\" srcset=\"https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25-1024x683.png 1024w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25-300x200.png 300w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25-768x512.png 768w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25-18x12.png 18w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/BlogbeitragKW25.png 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/apropos-audio.com\/2021\/06\/10\/booster-fur-das-werbeinventar\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-313\" src=\"https:\/\/neu.amily.de\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23-1024x683.png\" alt=\"\" srcset=\"https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23-1024x683.png 1024w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23-300x200.png 300w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23-768x512.png 768w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23-18x12.png 18w, https:\/\/amilyone.com\/wp-content\/uploads\/2021\/06\/blogbeitrag_KW23.png 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the blog posts of the past weeks and months, we have thoroughly and extensively dealt with...<\/p>","protected":false},"author":7,"featured_media":385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/posts\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":0,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amilyone.com\/en\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}