Audio facts from around the world
Worldwide, audio continues to have huge reach
Globally, audio continues to enjoy massive reach, enabling brands to reach millions of potential customers.
Weekly radio listeners
weekly radio
weekly radio
weekly radio
Ø 2:10h per day
Range
In Ireland, for example, 90% people listen to the radio each week; in France the figure is 89% and in Canada 80%. (worldradioalliance.com, February 2026). In Europe, 81.3% are reached each week, with an average listening time of 2 hours and 10 minutes per day.
In the United Kingdom (UK), the number of radio listeners is growing.
Meanwhile, there are 51 million People who listen to the radio weekly.
These are 2% more than in the previous year.
(radiocentre.org, 06.08.26)
TRUST AND DEMOCRACY
Radio is the medium that is most trusted worldwide. In times of fake news, wars, growing populism and growing dictatorships, this is particularly important. Democracy relies on reliable information, public discussion and the participation of as many people as possible. A trustworthy radio service can fulfil these three prerequisites in a particularly accessible and crisis-proof manner.
- Worldwide, audio continues to have a massive reach, enabling brands to reach millions of potential customers. In Ireland, for example, 90% people listen to the radio every week; in France, the figure is 89%; and in Canada, 80%.
(worldradioalliance.com, February 2026). In Europe, 81.3% listeners are reached each week, with an average listening time of 2 hours and 10 minutes per day. - In the United Kingdom (UK), the number of radio listeners is growing. There are now 51 million people who listen to the radio every week. That is 2% more than last year. (radiocentre.org, 06/08/26)
- Radio is the medium that is most trusted worldwide. In times of fake news, wars, growing populism and growing dictatorships, this is particularly important. Democracy relies on reliable information, public discussion and the participation of as many people as possible. A trustworthy radio service can fulfil these three prerequisites in a particularly accessible and crisis-proof manner. (Sources include: UNESCO.org, worldradioalliance.com)
