Speaking of audio
Discover current insights, trends, and perspectives from the audio industry on our blog apropos audio.
A hearty welcome to our blog apropos audio!
Here we explore the diverse business models and trends in the audio industry – from digital transformation and programmatic advertising to new applications in marketing.
As a space for open exchange, we regularly invite guest authors to share their perspectives with us.
Enjoy reading and discovering!
Our blog posts on all things audio
MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Why „not finished“ in an MVP is not a flaw, but a strategic advantage. The post shows why early adoption in Audio AdTech creates competitive advantages and why those who enter later often only adopt what others have already shaped.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is undergoing an unprecedented period of change. Streaming platforms, podcasts, personalised news feeds, ...
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. …
Loyal customers are the gold of sales
For any radio station's programme team, it goes without saying that key figures on regular and occasional listeners, WHK or...
Programmatic – a promising, but not the only, path to radio's future.
For decades, I have been intensely involved in securing the future of the radio business, more precisely, the advertising business…
Streamline our sales processes
In the dynamic world of the media landscape, time is a precious commodity. For sales managers and employees alike...
Media industry: B2B sales teams face major challenges
The media industry is in a constant state of change. New technologies and business models...
Don't cut back on the radio.
In the video blog „Radio Sales Weekly“ No. 115, Nico Aprile speaks with publisher Helmut Poppe of Poppe Media about programmatic advertising...
Sustainability in B2B sales for radio stations and audio marketers
In a world where sustainability is increasingly coming into focus, it also plays…
Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to have revenue targets for specific periods…
The era of rigid price lists should soon be completely over for radio.
Everyone selling or buying radio advertising knows today's pricing, …
So this is the essence of radio?
In marketing, we often speak of the brand core, which is the basis of a brand, encompassing the...
From Push to Pull – Digital Sales in the Audio Business are Changing Classic Sales Strategies
The pandemic has turned many certainties and habits of recent years on their head.
Unlocking sales potential by strengthening the internal sales department
Which sales manager, male or female, does not know the following situation? …
Customer Experience Excellence – the buzzword of the hour or old hat for audio marketing?
According to the result of a quick internet search, „Customer Experience (CX) focuses on..."
Hybrid Sales: Just a Necessity or a Real Opportunity?
In March 2020, our familiar business world came to an abrupt halt. We remember...
„Content is King“ – also in B2B new customer acquisition
For companies active in B2B business, it is becoming increasingly difficult to maintain with the previous ...
Feel the Change? – Radio as a factor of stability in times of change
The medium of radio is no longer just the radio as previous generations knew it, …
