amy
Your access to programmatic trading - customised to your company.
Programmatic trading platform for radio publishers & marketers
amy is an independent cloud-based B2B marketplace for radio advertising (software as a service). Linear radio inventory is transferred to the digital level, where it can be booked directly and automatically and traded programmatically. The new technology opens up a third promising marketing channel for radio providers (FM, DAB+) and marketers alongside the existing regional and national advertising sales - with little effort and without having to abandon traditional sales strategies and business models, but with enormous potential to open up new markets and additional sources of revenue.
Trust the market leader
With amy, your radio inventory can be booked electronically. Customised to your needs.
Via third-party platforms (DSPs), together with digital audio, and/or
about online booking (input/output), the “classic method”, but fully automated, and/or
via our web portal or individual interfaces to advertisers.
Globally scalable. Enriched with data from first and third-party providers (geo, reach, programme, targets, etc.). 24/7, almost in real time.
The 5-star model of monetisation for radio
Full control over prices and inventory in programmatic audio trading through seamless integration
Clients of amily.ONE GmbH benefit from the direct link between amily and amy. As part of their licence agreements, they receive the amily.inventory-manager free of charge, offering full control over conditions and prices in programmatic trading – the publisher or marketer determines at all times which inventory is available at what prices.
Entry into programmatic trading is effortless and cost-effective for amilyONE customers, as the connection to the marketplace is established in the cloud and amily seamlessly integrates into daily operations. Individual and combined transmitter inventory can be offered programmatically; all revenues – whether classical, via marketers or programmatic – flow into a common detailed planning. This creates controlled, harmonious advertising slots with unified reporting of all revenue types.
Upon request, programmatically booked spots will be directly incorporated into the broadcast playout system. A special interface and amily.composer enable near-total automated detailed planning.
