Radio reimagined: Successful premiere for the first programmatic audio case at ARD Media
The ARD customer Landal highlights the successful collaboration with OMD Germany and amily.ONE GmbH forth.
This cooperation has demonstrated how to forge new paths together to make audio advertising campaigns even more flexible and targeted.
Quote ARD Media:
„Programmatic radio is not just a new booking model, but an exciting opportunity for many clients and agencies to combine the efficiency and precision of digital advertising with the strong reach of radio. It is a win-win situation that enriches the market and opens up new potential for innovative campaigns. We are thrilled about the possibilities arising from this and look forward to driving this development forward together with you!“
