amily.ONE GmbH – Leading AdTech Provider with Strategic Realignment and New Brand Architecture

The companies amily, amy, RadioADMaker and audioscale are now united under the new umbrella brand amilyONE with their characteristic appearance as „Endorsed Brands“. The strategic realignment creates market-oriented and structural clarity to strengthen cross-platform innovation capacity and customer-oriented product development.

• The shareholders of amy GmbH and amily GmbH are consolidating the entire product portfolio and redefining the corporate culture.
• The amilyONE brand embodies a forward-thinking approach to an automated and integrated platform solution, supporting audio publishers, marketers, and agencies across the entire value chain.
• Customers and partners benefit from faster and more targeted innovation cycles, closer and direct integration of individual systems and solutions, and the usual high quality standards.

Munich, 21 April 2026 With the establishment of the new holding company amily.ONE GmbH, one of the leading AdTech providers in the DACH region is restructuring. The previous brands will be integrated as products and services and will remain on the market. The realignment addresses the requirements of the advertising market, moving away from fragmented individual solutions towards flexible and integrated platforms.

ONE-Platform: From Individual Products to an Integrated Platform

For over 25 years, publishers have trusted amily's system solutions as their Ad Management System. Approximately 75% of the revenue from private radio stations and audio providers in the DACH region is currently processed through this system. The brand name amilyONE honours the foundation of today's market leader and highlights the all-in-one platform concept. From the creation of AI audio content through RadioADMaker, via the media asset management (MAM) systems audiobays or videobays, the comprehensive CRM and campaign management system amily, a central online communication portal for marketers and agencies mai, to monetisation on the programmatic trading platform amy – amilyONE supports publishers and advertisers across the entire value chain.

audioscale, under the leadership of Andreas Schilling, continues to operate as an independent subsidiary, providing consulting services along the technology-based value chain in the linear and digital audio environment, and supports market participants as a business enabler in the implementation of Programmatic Radio/Audio.

Through data-driven insights, automated processes, and the use of AI, as well as the depiction of modern business models, amilyONE tackles the challenges of the increasingly dominant digital advertising economy in the audio environment, as well as in all electronic media.

ONE Team: For customers, partners and employees

For customers and partners, the new structure will not result in any interruptions to existing services and products. These will remain fully available and will be gradually integrated into high-performance platform processes.

The unified organisational structure with over 50 team members facilitates efficient collaboration and a clear strategic direction with regard to business growth and internationalisation.

ONE-Goal: The Future of the Audio Business

With over three decades of experience, the team behind amilyONE aims to shape the future of the advertising market.

Nico Aprile, CEO of amily.ONE GmbH: „Advertisers, media agencies, and media owners in Europe are in direct competition for budgets and reach with global tech companies. We are prepared for this and will appear in the market with even greater clarity and impact with our new structure. Our strength lies in our proximity to the target audience and in a deep understanding of the processes and mechanics of the advertising business. We are advancing integration and networking without losing sight of regional identity. We all need the courage to rethink business models, to be flexible, innovative, and optimistic.“

Andreas Schilling, CEO of audioscale GmbH: „By bundling existing competencies and expertise under the amilyONE umbrella, we are addressing the fundamental structural changes in the advertising market and the high demands for technological and data expertise. With audioscale, we support media owners, agencies, and advertisers in their technological entry into the convergent programmatic marketing of radio and audio inventories, taking existing business models into account.“

About amily.ONE GmbH

The amily.ONE GmbH Based in Munich and Hamburg, it is an integrated corporate group in the field of advertising technology (AdTech). Under its umbrella, it unites specialised technology and service companies along the entire value chain and develops a convergent, programmatic infrastructure for the digital advertising market.

amilyONE unites technology, consulting, and the mapping and support of business models with over 30 years of market expertise within a joint organisation, creating integrated, scalable solutions for publishers, marketers, agencies, and advertisers at international, national, regional, and local levels.

Further information at www.amilyone.com.

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