MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Why „not finished“ in an MVP is not a flaw, but a strategic advantage. The post shows why early adoption in Audio AdTech creates competitive advantages and why those who enter later often only adopt what others have already shaped.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is undergoing an unprecedented period of change. Streaming platforms, podcasts, personalised news feeds, ...
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. …
Loyal customers are the gold of sales
For any radio station's programme team, it goes without saying that key figures on regular and occasional listeners, WHK or...
Programmatic – a promising, but not the only, path to radio's future.
For decades, I have been intensely involved in securing the future of the radio business, more precisely, the advertising business…
Streamline our sales processes
In the dynamic world of the media landscape, time is a precious commodity. For sales managers and employees alike...
Media industry: B2B sales teams face major challenges
The media industry is in a constant state of change. New technologies and business models...
Don't cut back on the radio.
In the video blog „Radio Sales Weekly“ No. 115, Nico Aprile speaks with publisher Helmut Poppe of Poppe Media about programmatic advertising...
Sustainability in B2B sales for radio stations and audio marketers
In a world where sustainability is increasingly coming into focus, it also plays…
Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to have revenue targets for specific periods…