Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to have revenue targets for specific periods…
The era of rigid price lists should soon be completely over for radio.
Everyone selling or buying radio advertising knows today's pricing, …
So this is the essence of radio?
In marketing, we often speak of the brand core, which is the basis of a brand, encompassing the...
From Push to Pull – Digital Sales in the Audio Business are Changing Classic Sales Strategies
The pandemic has turned many certainties and habits of recent years on their head.
Unlocking sales potential by strengthening the internal sales department
Which sales manager, male or female, does not know the following situation? …
Customer Experience Excellence – the buzzword of the hour or old hat for audio marketing?
According to the result of a quick internet search, „Customer Experience (CX) focuses on..."
Hybrid Sales: Just a Necessity or a Real Opportunity?
In March 2020, our familiar business world came to an abrupt halt. We remember...
„Content is King“ – also in B2B new customer acquisition
For companies active in B2B business, it is becoming increasingly difficult to maintain with the previous ...
Feel the Change? – Radio as a factor of stability in times of change
The medium of radio is no longer just the radio as previous generations knew it, …
Automated Sales – More Service and Customer Satisfaction through a Digital Customer Portal
As an audio marketer, you'll no doubt be familiar with this scenario: you had a promising annual review with…